THE REPRESENTATION OF THE BRAZILIAN SOCCER TEAM IN WORLD CUP BY GLOBOESPORTE.COM

Our work in this research is to capture the value judgments in the discourse of the website Globoesporte.com on representing the Brazil National Football Team during the 2010 FIFA World Cup. We have checked how the team is overrated by the website, submitted to the editorial line of Globo Organizations which is especially optimistic about the national football. The analysis was based on the relation between the texts and the information we have access to and the theoretical assumptions. It seems obvious for us that, because of the emotional bond with the country, the Brazil National Football Team gets more attention from the website.

Nosso objetivo na presente investigação é capturar os juízos de valor no discurso do site Globoesporte.com na representação da SELEÇÃO BRASILEIRA DE FUTEBOL durante a Copa do Mundo 2010. Verificamos como a seleção brasileira é superestimada pelo site, submetidos à linha editorial das Organizações Globo, que parece se mostrar especialmente otimista sobre o futebol nacional. Parece óbvio para nós que, por causa do vínculo emocional com o país, a Seleção Brasileira recebe uma atenção do site além das potencialidades demonstradas pelo próprio time