Examining the interaction between consumer personality and homepage content.
| Contribuinte(s) |
Polonsky, Michael Robertson Nichola |
|---|---|
| Data(s) |
01/06/2016
|
| Resumo |
The experimental study investigated the interactions between homepage content and consumer personality based on an original conception of consumer online processing. The empirical findings enable homepage designers to frame communication messages with appeals to particular consumer personality segments, resulting in better message strategies. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Deakin University, faculty of Business and Law, Deakin Business School |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30089428/manirujjaman-agreement-2016.pdf http://dro.deakin.edu.au/eserv/DU:30089428/manirujjaman-examiningthe-2016A.pdf |
| Direitos |
The Author. All Rights Reserved |
| Palavras-Chave | #Internet shopping #Consumers #Webpages #Marketing #On-line retailers |
| Tipo |
Thesis |
