Stoking expectations: public relations and the politics of "bogans"
Contribuinte(s) |
Marshall, P. David D'Cruz, Glenn McDonald, Sharyn Lee, Katja |
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Data(s) |
01/01/2016
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Resumo |
This chapter theories the notion of 'identity PR' as a new discursive practices working under the radar within contemporary globalised conditions. Supporters of sustainability who welcome the prospect of a low-carbon 'green' economy sometimes overlook the lived realities for those disadvantaged by the decline of old industrial society. The chapter challenges the idea that the Australian working class term 'bogan' denotes a benign social grouping, this chapter discusses its potential as a 'target public' vulnerable to exploitation by political organisations carrying coded messages about the 'Australian way of life". |
Identificador | |
Idioma(s) |
eng |
Publicador |
Palgrave Macmillan |
Relação |
http://dro.deakin.edu.au/eserv/DU:30088342/demetriou-stockingexpectations-2016.pdf http://dro.deakin.edu.au/eserv/DU:30088342/demetriou-stockingexpectations-evid-2016.pdf http://www.dx.doi.org/10.1057/978-1-137-53324-1 |
Direitos |
2016, The Author |
Palavras-Chave | #public relations #bogans #political discourse #identity PR |
Tipo |
Book Chapter |