Q certification and tourist satisfaction in the Spanish hotels


Autoria(s): Fuentes Medina, M. Lilibeth; Hernández Estárico, Estefanía; Morini Marrero, Sandra
Data(s)

14/12/2016

14/12/2016

2016

Resumo

Spain has been working on improving the competitiveness of its tourist destinations, focusing on the quality of the service. This paper analyzes whether the efforts made by the tourism establishment to achieve the Q brand are perceived by their guests in a general way or in a particular dimension of the service. Statistical contrasts of mean differences are performed to evaluate if the score of a Q hotel is greater than that of a non-Q hotel. The results show that the Q brand is related to the satisfaction of the customer in a different way according the analyzed dimension.

SIN FINANCIACIÓN

0.115 SJR (2015) Q4, 75/79 Tourism, Leisure and Hospitality Management, 102/114 Nature and Landscape Conservation, 503/623 Geography, Planning and Development.

UEC

Identificador

Fuentes Medina, M. L., Hernández Estárico, E., & Morini Marrero, S. (2016). Q certification and tourist satisfaction in the Spanish hotels [Q de calidad y satisfacción del turista en el sector hotelero Español]. Cuadernos de Turismo, 37, 203-226, 503-506.

11397861

http://hdl.handle.net/11268/6095

10.6018/turismo.37.256211

Idioma(s)

spa

Direitos

Atribución-NoComercial-SinDerivadas 3.0 España

http://creativecommons.org/licenses/by-nc-nd/3.0/es/

openAccess

Palavras-Chave #Q de calidad #Hoteles - Gestión de calidad #Industria hotelera #Control de calidad #Industria turística
Tipo

article