Student participation in professional organisations: the need for innovation

Professional organisations in construction management and builtenvironment list many benefits of membership, including professionaldevelopment and engagement with fellow professionals. However,despite free membership for students, their membership and retention isgenerally low and it is important for the future of professionalorganisations to determine reasons for this disinterest. Do currentstudents understand the benefits of professional organisations and placeany value on membership? This paper presents the findings of a researchproject to better understand why recruitment of students and their activeparticipation in professional organisations is low. A questionnaire surveywas conducted across the students of the degrees of constructionmanagement in Deakin University to obtain the evaluations of themembership, while interviews were undertaken with representatives ofprofessional organisations to determine the alignment between theparties. Student expectations of membership were shown to be amismatch with the stated benefits offered by the professionalorganisations, or at least with how these benefits are communicated.Possible improvements are suggested to ensure that, in this era of instantcommunications and access to information, professional organisationsinnovate to remain relevant to the future leaders of their industry.