Constructing an ‘efficient frontier’ of accounting journal quality

This paper reports the construction of an ‘efficient frontier’ of the perceived quality attributes of academic accountingjournals. The analysis is based on perception data from two web-based surveys of Australasian and British academics.The research reported here contributes to the existing literature by augmenting the commonly supported singledimension of quality with an additional measure indicating the variation of perceptions of journal quality. The result ofcombining these factors is depicted diagrammatically in a manner that reflects the risk and return trade-off asconceptualised in the capital market model of an efficient frontier of investment opportunities. This conceptualisation of a‘market’ for accounting research provides a context in which to highlight the complex issues facing academics in their rolesas editors, researchers and authors.The analysis indicates that the perceptions of the so-called ‘elite’ US accounting journals have become unsettledparticularly in Australasia, showing high levels of variability in perceived quality, while other traditionally highly rankedjournals (ABR, AOS, CAR) have a more ‘efficient’ combination of high-quality ranking and lower dispersion ofperceptions. The implications of these results for accounting academics in the context of what is often seen as a market foraccounting research are discussed.