The role of religious leaders on digital piracy attitude and intention


Autoria(s): Casidy, Riza; Phau, Ian; Lwin, Michael
Data(s)

01/09/2016

Resumo

This study examines the role of religious leaders and individual's religiousness in affecting attitude towards digital piracy and behavior intention. The data analysis of 400 usable responses from a religious organisations provided several significant relationships. Attitude towards digital piracy and subjective norms has a negative relationship with digital piracy intention. There are also significant differences between highly religious and less religious respondents in terms of their attitude towards digital piracy, motivation to comply with their religious leaders, and intention to engage in digital piracy behavior.

Identificador

http://hdl.handle.net/10536/DRO/DU:30083949

Idioma(s)

eng

Publicador

Elsevier

Relação

http://dro.deakin.edu.au/eserv/DU:30083949/casidy-roleofreligious-2016.pdf

http://dro.deakin.edu.au/eserv/DU:30083949/casidy-roleofreligious-inpress-2016.pdf

http://dro.deakin.edu.au/eserv/DU:30083949/casidy-roleofreligious-post-2016.pdf

http://www.dx.doi.org/10.1016/j.jretconser.2016.04.006

Direitos

2016, Elsevier

Palavras-Chave #digital piracy #marketing
Tipo

Journal Article