Is the lack of clear definition for the CMO role a necessary evil?
| Data(s) |
01/02/2016
|
|---|---|
| Resumo |
The CMO job description has been described as ambiguous. Is this good or bad? This article explores this issue. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Niche Media |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30083137/valos-isthelack-2016.pdf https://www.marketingmag.com.au/hubs-c/high-definition/ |
| Direitos |
2016, Niche Media |
| Palavras-Chave | #Chief Marketing Officer #Digital |
| Tipo |
Media Article |
