Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations
Contribuinte(s) |
L'Etang, Jacquie McKie, David Snow, Nancy Xifra, Jordi |
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Data(s) |
01/01/2016
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Resumo |
Old 'PR' has a mixed reputation. It has sometimes been regarded as heavy handed and unethical, especially in relation to activists. 'Critical public relations' (CPR) has emerged from academe in recent years as a reformist alternative. This chapter takes a socio-cultural lens to explore CPR and its potential for contribution or compromise within the field. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Routledge |
Relação |
http://dro.deakin.edu.au/eserv/DU:30079521/demetrious-sanitisingpr-2016.pdf |
Direitos |
2016, The Editors |
Palavras-Chave | #public relations #activism #reform |
Tipo |
Book Chapter |