The power of celebrity: exploring the basis for Oprah’s successful endorsement of Australia as a vacation destination
| Data(s) |
2015
|
|---|---|
| Identificador |
http://www.canberra.edu.au/researchrepository/items/b43342af-0263-4d39-8b4b-cc5f2d5da763/1/ |
| Relação |
Journal of Vacation Marketing |
| Direitos |
©2014 Johns et al. |
| Palavras-Chave | #Australian tourism; celebrity; endorsement; Oprah Winfrey; tourism image |
| Tipo |
Journal Article |
