Achieving Coherence between Strategies and Value Systems in Collaborative Networks

Part 8: Business Strategies Alignment

International audience

Collaborative networks that emerge as consortia to deal with new market opportunities consist of different autonomous entities. Each one holds a set values and defines its own strategies in order to deal with its defined objectives. The enterprises heterogeneity leads sometimes to contradictory objectives, and misalignment of value systems and strategies. Enterprises willing to participate in a collaborative network, as thus willing to avoid these misalignments, have to achieve coherence between the strategies they activate and the values they hold. To facilitate achieving such coherence, this paper contributes with an approach to identify the strategies that should be activated in order to be coherent with the values held by each enterprise. It specifically considers the scenario in which consortia are temporarily formed and values and strategies are set out in the short term. A potential application is exemplified through a numerical example.