Forming the link between strategic performance and operational success: The development of a balanced scorecard at Lisbon Consulting Group

Directed internship

The purpose of this research is to develop a Balanced Scorecard for Lisbon Consulting Group (LCG) that forms the link between Strategic Performance and Operational Success. Therefore, strategic internal and external analyses, such as SWOT, PEST and Customer Value Proposition Analyses were conducted in order to adapt the Balanced Scorecard to the company’s reality. Furthermore, this paper examines the market environment of consulting companies. For this purpose, a value chain for consulting companies was established and the industries’ best practices were explored through a Benchmark Approach that followed a qualitative research method. As a result, the Balanced Scorecard for LCG is both, a reflection of the company’s reality and the consulting market. Thus, this work serves as well as a general Balanced Scorecard framework for consulting companies. The implementation will contribute to the future value of LCG as it measures the company’s performance and sets and communicates targets and initiatives in a short-term and long-term perspective.