Mirror on the wall, am I attracting people as beautiful as me?

This paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness.