Logoplaste-What are the opportunities in the European dairy industry?

Field lab: Entrepreneurial and innovative ventures

This paper studies the internationalization process of Logoplaste in the Rigid Plastic Container Industry, within the Dairy Products Industry. The conception of the implementation strategy required the study of the potential markets and its successful Business Model, derived from its internationalization experience. From all the European countries, Poland met the required conditions and was selected as the one with highest potential. Within Poland, the existent opportunities and the most efficient strategies to follow were addressed, with the entrance in the Yogurts Market being the main recommended tactical decision, as well as the continuity of Logoplaste best practices.