Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
| Data(s) |
2016
|
|---|---|
| Identificador |
http://www.canberra.edu.au/researchrepository/items/dcd0899f-2464-464e-9ddc-9101361bfab6/1/ |
| Relação |
Journal of Business Research |
| Direitos |
©2015 Elsevier |
| Palavras-Chave | #celebrity; celebrity brand; brand image; critical discourse analysis; social media; positioning; identity |
| Tipo |
Journal Article |
