Increasing value of a tangible product through intangible attributes : value co-creation and brand building within online communities - virtual communities and value
| Data(s) |
2016
|
|---|---|
| Identificador |
http://www.canberra.edu.au/researchrepository/items/81cbe4f6-446a-484c-bc2a-1cb6da854aa4/1/ |
| Relação |
Gender Considerations in Online Consumption Behavior and Internet Use |
| Direitos |
©2016 IGI Global |
| Palavras-Chave | #virtual communities; consumers; value add; Thermomix; online social networks |
| Tipo |
Book Chapter |
