More Than a Wallet: Serving the Older Consumer
| Data(s) |
01/05/2016
|
|---|---|
| Resumo |
Considers the values, behaviour and needs of older shoppers in terms of interactions with employees; interactions with other shoppers present in the retail environment; and physical aspects of the retail environment. |
| Formato |
text |
| Identificador |
http://eprints.worc.ac.uk/4881/1/More%20than%20a%20wallet%20-%20serving%20the%20older%20consumer.pdf Nicholls, Richard (2016) More Than a Wallet: Serving the Older Consumer. Consumer Commerce Newsletter. |
| Idioma(s) |
en |
| Publicador |
IORMA: The Global Consumer Commerce Knowledge Centre |
| Relação |
http://eprints.worc.ac.uk/4881/ http://www.iorma.com/reports/more-than-a-wallet-serving-the-older-consumer |
| Palavras-Chave | #HF Commerce |
| Tipo |
Article PeerReviewed |
