Pooling Restaurant Reservations to Increase Service Efficiency


Autoria(s): Thompson, Gary; Kwortnik, Robert J., Jr.
Data(s)

01/05/2008

Resumo

This paper examines whether restaurant reservations should be locked to specific tables at the time the reservation is made, or whether the reservations should be pooled and assigned to tables in real-time. In two motivating studies, we find that there is a lack of consensus in the restaurant industry on handling reservations. Contrary to what might be expected based on research that shows the benefits of resource pooling in other contexts, a survey of 425 restaurants indicated that over 80% lock reservations to tables. In two simulation studies, we determine that pooling reservations enables a 15-minute reduction in table turn times more than 15% of the time, which consequently increases service efficiency and enables a restaurant to serve more customers during peak periods. Pooling had the most consistent advantage with higher customer service levels, with larger restaurants, with customers who arrive late, and with larger variation in customer arrival time.

Formato

application/pdf

Identificador

http://scholarship.sha.cornell.edu/articles/932

http://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1931&context=articles

Publicador

The Scholarly Commons

Fonte

Articles and Chapters

Palavras-Chave #service process #revenue management #restaurant reservations #simulation #customer experience #resource pooling #Food and Beverage Management #Hospitality Administration and Management
Tipo

text