Marketing Analytics and Firm Performance

Autoria(s): Williams, John; McCole, Patrick; McLoughlin, Damian
Data(s)

2016
Identificador

http://pure.qub.ac.uk/portal/en/publications/marketing-analytics-and-firm-performance(ecd53c1d-2c92-48e7-bc87-bc47dac65981).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Williams , J , McCole , P & McLoughlin , D 2016 , ' Marketing Analytics and Firm Performance ' .
Tipo

conferenceObject
Acesso ao item digital