When petro-capitalism comes knocking: community interpretations and responses to the Gros Morne fracking controversy

With the depletion of conventional oil and gas sources, the world is turning to what Urry terms “tough oil,” such as oil from the Alberta oil sands and Arctic. Fracking is a prominent example of this. Situated within an environmental justice framework, I analyze community interpretations and responses to proposed fracking development near Gros Morne National Park, Newfoundland, Canada. Based on data generated from interviews, field observations and content analysis of texts, my findings suggest that how residents view rural place is highly significant in influencing supportive or oppositional positions on fracking. Proponents picture place as a resource extraction landscape, whereas opponents understand place as a restorative landscape for leisure/tourism activities. Through debates about fracking, place is contested and re-imagined. In many ways, fracking is a struggle over who has the power to define the meanings and characteristics of rural community in an era of tough oil and significant rural change.