Online Pricing Practice for Hotel Room Rates in China: The Case of Shanghai


Autoria(s): Law, Rob; Man, Dave
Data(s)

01/01/2008

Resumo

Travel websites that enable hotel room reservations have created unprecedented business opportunities. However, they have also overloaded hotel customers with information. This situation is particularly true of China, an emerging country with the largest population in the world and the most promising growth prospect in tourism. This study investigated the room-rate pricing practice of five online distribution channels, measured by the lowest available rates. These online channels priced hotels of different categories in Shanghai, China’s largest city. Empirical findings indicated that local websites offered lower room rates than international websites for the selected hotels in different categories. Specifically, Chinatravel consistently offered the lowest room rates for the selected hotels.

Formato

application/pdf

Identificador

http://digitalcommons.fiu.edu/hospitalityreview/vol26/iss2/6

http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1469&context=hospitalityreview

Publicador

FIU Digital Commons

Fonte

Hospitality Review

Palavras-Chave #Rob Law #Asia #Asian Studies #Hospitality Administration and Management
Tipo

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