Database Marketing: A Potent Tool for Hospitality Marketers
| Data(s) |
01/01/1998
|
|---|---|
| Resumo |
Nearly every industry, including hospitality, has adopted database marketing techniques. Why have they become so popular and what advantages do they offer for hospitality companies? The authors examine these issues. |
| Formato |
application/pdf |
| Identificador |
http://digitalcommons.fiu.edu/hospitalityreview/vol16/iss1/6 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1295&context=hospitalityreview |
| Publicador |
FIU Digital Commons |
| Fonte |
Hospitality Review |
| Palavras-Chave | #Hospitality Administration and Management |
| Tipo |
text |
