Yield Management: Where We've Been, Where We Are, Where We're Going


Autoria(s): Escoffier, Marcel R.
Data(s)

01/01/1997

Resumo

The author describes yield management and the technology used to implement yield management in hotels, issues in usefulness, and legal issues concerning the use of yield management. A look into the future is provided, along with a critique of what further research may be needed in order to raise the level of usefulness of yield management systems in the hotel industry to that found in the airlines.

Formato

application/pdf

Identificador

http://digitalcommons.fiu.edu/hospitalityreview/vol15/iss1/5

http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1274&context=hospitalityreview

Publicador

FIU Digital Commons

Fonte

Hospitality Review

Palavras-Chave #Marcel Escoffier #FIU #Hospitality Administration and Management
Tipo

text