Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens
| Data(s) |
01/01/1995
|
|---|---|
| Resumo |
Can profitable menu items be placed on a computer screen where they will be selected more readily than other items? The author examines whether printed menu theories and techniques can be applied, with the same results, to a computer menu screen |
| Formato |
application/pdf |
| Identificador |
http://digitalcommons.fiu.edu/hospitalityreview/vol13/iss2/4 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1245&context=hospitalityreview |
| Publicador |
FIU Digital Commons |
| Fonte |
Hospitality Review |
| Palavras-Chave | #Ken Smith #Food and Beverage #Food and Beverage Management #Food Processing #Hospitality Administration and Management |
| Tipo |
text |
