Primary Market Research: Its Role In Feaslblllty Studies
| Data(s) |
01/01/1989
|
|---|---|
| Resumo |
Primary market research and sound marketing analysis based on this research can make a significant contribution to the accuracy and usefulness of feasibility studies in planning for travel, leisure, tourism, recreation/entertainment, and hospitality development. The author contends that changes in the marketplace will increase the need for primary marketing research in the future. |
| Formato |
application/pdf |
| Identificador |
http://digitalcommons.fiu.edu/hospitalityreview/vol7/iss1/3 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1133&context=hospitalityreview |
| Publicador |
FIU Digital Commons |
| Fonte |
Hospitality Review |
| Palavras-Chave | #Thomas Lea Davidson #Primary Market Research: Its Role in Feasibility Studies #Marketing Analysis #Generator #Hospitality Administration and Management |
| Tipo |
text |
