Evaluating Hotel Marketing Effectiveness: The Audit
| Data(s) |
01/01/1983
|
|---|---|
| Resumo |
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is needed to assess objectives, strategies, and performance. The Marketing Audit provides a workable, worthwhile tool for managers to assess current performances and long-range goals. |
| Formato |
application/pdf |
| Identificador |
http://digitalcommons.fiu.edu/hospitalityreview/vol1/iss2/7 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1028&context=hospitalityreview |
| Publicador |
FIU Digital Commons |
| Fonte |
Hospitality Review |
| Palavras-Chave | #Peter Goffe #Hotel Marketing Audit #Marketing competition #FIU #Hospitality Administration and Management |
| Tipo |
text |
