"Fun Ship" Marketing Philosophy
Data(s) |
01/01/1995
|
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Resumo |
The President of Carnival Cruise Lines discusses his company's philosophy and operations as they relate to the "Fun Ship" cruise experience. Carnival, the world's largest cruise line, is positioned as a model in the business. |
Formato |
application/pdf |
Identificador |
http://digitalcommons.fiu.edu/hospitalityreview/vol13/iss1/1 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1233&context=hospitalityreview |
Publicador |
FIU Digital Commons |
Fonte |
Hospitality Review |
Palavras-Chave | #Robert Dickinson #Cruise #Hospitality Administration and Management |
Tipo |
text |