"Fun Ship" Marketing Philosophy


Autoria(s): Dickinson, Robert H.
Data(s)

01/01/1995

Resumo

The President of Carnival Cruise Lines discusses his company's philosophy and operations as they relate to the "Fun Ship" cruise experience. Carnival, the world's largest cruise line, is positioned as a model in the business.

Formato

application/pdf

Identificador

http://digitalcommons.fiu.edu/hospitalityreview/vol13/iss1/1

http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1233&context=hospitalityreview

Publicador

FIU Digital Commons

Fonte

Hospitality Review

Palavras-Chave #Robert Dickinson #Cruise #Hospitality Administration and Management
Tipo

text