Marketing Lessons for the '90s


Autoria(s): Vladimir, Andrew N.
Data(s)

01/01/1990

Resumo

Marketing for the '90s more than anything will require managers who are innovators and know how to adapt to change. Hospitality firms can anticipate changing customer bases, changing technology, and changing ways of motivating and managing employees.

Formato

application/pdf

Identificador

http://digitalcommons.fiu.edu/hospitalityreview/vol8/iss2/4

http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1163&context=hospitalityreview

Publicador

FIU Digital Commons

Fonte

Hospitality Review

Palavras-Chave #Andrew N. Vladimir #Marketing Lessons for the '90s #MONITOR #Growth #Yankelovich #FIU #Hospitality Administration and Management
Tipo

text