Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment
| Data(s) |
2007
|
|---|---|
| Formato |
application/pdf |
| Identificador |
http://unipub.lib.uni-corvinus.hu/1786/1/Keszey_Tamara_EMAC_Izland.pdf Keszey, Tamara (2007) Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment. In: Flexible Marketing in an unpredictable World: proceedings of the 36th EMAC conference. European Marketing Academy, Reykjavik, Iceland. ISBN 978-9979-948-35-3 |
| Publicador |
European Marketing Academy |
| Relação |
http://unipub.lib.uni-corvinus.hu/1786/ |
| Palavras-Chave | #Information economy #Marketing |
| Tipo |
Book Section PeerReviewed |
