The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1
| Data(s) |
2013
|
|---|---|
| Formato |
application/pdf |
| Identificador |
http://unipub.lib.uni-corvinus.hu/1783/1/Keszey_Tamara_Munster_conference_2013.pdf Keszey, Tamara and Biemans, Wim and Malshe, Avinash (2013) The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1. In: 4th Conference on Enhancing Sales Force Productivity, July 14-16. 2013, Münster, Germany. |
| Relação |
http://unipub.lib.uni-corvinus.hu/1783/ |
| Palavras-Chave | #Marketing |
| Tipo |
Conference or Workshop Item NonPeerReviewed |
