How trust affects the use of information obtained through intra- and extraorganizational relationships?


Autoria(s): Keszey, Tamara
Contribuinte(s)

Bigné, Enrique

Data(s)

2014

Resumo

We have limited knowledge on the potential pattern similarities/differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This study addresses this question by investigating how trust leads to information use. Data from 338 intra-organizational and a sub-ample of 158 interorganizational dyadic information exchange-relationships showed that trust is an important driver of the utilization of market information in both cases. Trust has no direct relationship to information use, instead has a strong indirect effect through a mediator, perceived quality of information. The effects of trust on the use of information obtained through inter- and extra-organizational dyadic relationships proved to be similar.

Formato

application/pdf

Identificador

http://unipub.lib.uni-corvinus.hu/1771/1/Keszey_Tamara_emac_2014_final.pdf

Keszey, Tamara (2014) How trust affects the use of information obtained through intra- and extraorganizational relationships? In: Paradigm Shifts & Interactions. Proceedings of the 43rd European Marketing Academy Conference (EMAC). European Marketing Academy, pp. 139-146. ISBN 978-84-370-9453-3

Publicador

European Marketing Academy

Relação

http://unipub.lib.uni-corvinus.hu/1771/

Palavras-Chave #Marketing
Tipo

Book Section

PeerReviewed