Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”
| Data(s) |
01/02/2015
|
|---|---|
| Formato |
application/pdf |
| Identificador |
http://eprints.aston.ac.uk/25346/1/Various_forms_of_value_based_selling_capability.pdf Jaakkola, Matti; Frosen, Johanna and Tikkanen, Henrikki (2015). Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14. |
| Relação |
http://eprints.aston.ac.uk/25346/ |
| Tipo |
Article PeerReviewed |
