Business sustainability through successful integration of marketing and operations

Autoria(s): Gupta, Soumitra; Rudd, John; Lee, Nick
Data(s)

01/01/2014
Resumo

Special Issue on Integrating marketing and operations for business sustainability
Identificador

http://eprints.aston.ac.uk/22923/1/Business_sustainability_through_successful_integration_of_marketing_and_operations.pdf

Gupta, Soumitra; Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.
Relação

http://eprints.aston.ac.uk/22923/
Tipo

Article

PeerReviewed
Formato

application/pdf
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