Designing a successful adaptive agent for TAC Ad auction


Autoria(s): Chang, Meng; He, Minghua; Luo, Xudong
Contribuinte(s)

Coelho, Helder

Studer, Rudi

Wooldridge, Michael

Data(s)

2010

Resumo

This paper describes the design and evaluation of Aston-TAC, the runner-up in the Ad Auction Game of 2009 International Trading Agent Competition. In particular, we focus on how Aston-TAC generates adaptive bid prices according to the Market-based Value Per Click and how it selects a set of keyword queries to bid on to maximise the expected profit under limited conversion capacity. Through evaluation experiments, we show that AstonTAC performs well and stably not only in the competition but also across a broad range of environments. © 2010 The authors and IOS Press. All rights reserved.

Formato

application/pdf

Identificador

http://eprints.aston.ac.uk/19817/1/AstonTAC_adauction.pdf

Chang, Meng; He, Minghua and Luo, Xudong (2010). Designing a successful adaptive agent for TAC Ad auction. IN: Frontiers in artificial intelligence and applications. Coelho, Helder; Studer, Rudi and Wooldridge, Michael (eds) IOS.

Publicador

IOS

Relação

http://eprints.aston.ac.uk/19817/

Tipo

Book Section

NonPeerReviewed