Racing for radical innovation:how motorsport companies harness network diversity for discontinuous innovation
Data(s) |
2009
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Resumo |
The motorsport industry is a significant part of the UK economy. According to industry estimates approximately 4,500 companies are involved in the UK Motorsport and Performance Engineering Industry and its wide-ranging support activities. The industry has an annual turnover of £6.0 billion, and contributes £3.6 billion worth of exports. The Motorsport Industry Association estimates that the support side of the sector alone "involving events management, public relations, marketing, sponsorship and a host of other support functions" accounts for approximately £1.7 billion of the yearly industry total. And in terms of employment, UK Motorsport supports 38,500 full and part-time jobs, including 25,000 engineers. |
Formato |
application/pdf |
Identificador |
http://eprints.aston.ac.uk/18441/1/Racing_for_radical_innovation.pdf Delbridge, Rick and Mariotti, Francesca (2009). Racing for radical innovation:how motorsport companies harness network diversity for discontinuous innovation. Advanced Institute of Management Research (AIM). |
Publicador |
Advanced Institute of Management Research (AIM) |
Relação |
http://eprints.aston.ac.uk/18441/ |
Tipo |
Book NonPeerReviewed |