The role of trust in the transition from traditional to electronic B2B relationships in agri-food chains


Autoria(s): Canavari, Maurizio; Fritz, Melanie; Hofstede, Gert J.; Matopoulos, Aristides; Vlachopoulou, Maro
Data(s)

01/03/2010

Resumo

E-business adoption rates in the agri-food sector are rather low, despite the fact that technical barriers have been mostly overcome during the last years and a large number of sophisticated offers are available. However, concerns about trust seem to impede the development of electronic relationships in the agri-food chains as trust is of particular importance in any exchange of agri-food products along the value chain. Drawing on existing research, characteristics and dimensions of trust are initially identified both in traditional and in electronic B2B relationships and a typology of trust is proposed. The aim of the paper is to provide an overview of the implementation and use of trust elements that e-commerce offers dedicated to agri-food sector. This assessment will show the current situation and discuss gaps for further improvement with the objective to facilitate the uptake of e-commerce in agri-food chains. © 2009 Elsevier B.V. All rights reserved.

Formato

application/pdf

Identificador

http://eprints.aston.ac.uk/16177/1/Accepted_version_COMPAG.pdf

Canavari, Maurizio; Fritz, Melanie; Hofstede, Gert J.; Matopoulos, Aristides and Vlachopoulou, Maro (2010). The role of trust in the transition from traditional to electronic B2B relationships in agri-food chains. Computers and Electronics in Agriculture, 70 (2), pp. 321-327.

Relação

http://eprints.aston.ac.uk/16177/

Tipo

Article

PeerReviewed