Marketing strategy:a history of the next decade
Data(s) |
2003
|
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Resumo |
Editorial |
Formato |
application/pdf |
Identificador |
http://eprints.aston.ac.uk/3850/1/Marketing_a_history_of_the_next_decade.pdf Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164. |
Relação |
http://eprints.aston.ac.uk/3850/ |
Tipo |
Article PeerReviewed |