Marketing strategy:a history of the next decade


Autoria(s): Rudd, John M.; Morgan, Robert
Data(s)

2003

Resumo

Editorial

Formato

application/pdf

Identificador

http://eprints.aston.ac.uk/3850/1/Marketing_a_history_of_the_next_decade.pdf

Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.

Relação

http://eprints.aston.ac.uk/3850/

Tipo

Article

PeerReviewed