Trade show effectiveness and outcomes : a visitor's perspective

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Autoria(s): Gottlieb, Udo R.

Data(s)	01/01/2006
Identificador	http://espace.library.uq.edu.au/view/UQ:107190/THE19099.pdf http://espace.library.uq.edu.au/view/UQ:107190
Idioma(s)	eng
Publicador	The University of Queensland, School of Business
Palavras-Chave	#L #350204 Marketing and Market Research #720403 Management
Tipo	Thesis