Consumer search of the web: The web browser skills scale - a measure of consumer web search facilitation


Autoria(s): Hodkinson, C.; Kiel, G. C.
Contribuinte(s)

J.E. Lewin

Data(s)

01/01/2003

Identificador

http://espace.library.uq.edu.au/view/UQ:98886

Publicador

Academy of Marketing Science

Palavras-Chave #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper