The influence of brand equity on consumer responses to sports sponsorship

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Autoria(s): Roy, D. P.; Cornwell, B. T. B.

Contribuinte(s)	S.J.Crove and G.W. Marshall
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:96537
Publicador	American Marketing Association
Palavras-Chave	#EX #350204 Marketing and Market Research #720403 Management
Tipo	Conference Paper