Applying MEC theory to understanding comsumer motivation for hedonic products : The role of values

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Autoria(s): Rose, Patricia; Sullivan Mort, Gillian

Contribuinte(s)	G.W. Marshall and S.J. Grove
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:95764
Publicador	American Marketing Association
Palavras-Chave	#EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper