Conceptualising the service firm competitive strategy in hypercompetitive environments

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Autoria(s): Salunke, S. S.; Weerawardena, J.; McColl-Kennedy, J. R.

Contribuinte(s)	Y. Ali M. van Dessel
Data(s)	01/01/2006
Identificador	http://espace.library.uq.edu.au/view/UQ:104864
Publicador	Queensland University of Technology
Palavras-Chave	#E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper