The antecedents and consequences of customer emotions in the consumption of collective mass hedonic services: A conceptual model


Autoria(s): Ng, Sandy; Dagger, Tracey; Bennett, Rebekah
Contribuinte(s)

Sharon Purchase

Data(s)

01/01/2005

Identificador

http://espace.library.uq.edu.au/view/UQ:102744

Publicador

University of Western Australia

Palavras-Chave #E1 #720401 Marketing #350204 Marketing and Market Research
Tipo

Conference Paper