A theoretical framework for analysis of image transfer in multiple sponsorships

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Autoria(s): Chien, Pi-Hsuan Monica; Cornwell, T. Bettina; Stokes, Robyn

Contribuinte(s)	Sharon Purchase
Data(s)	01/01/2005
Identificador	http://espace.library.uq.edu.au/view/UQ:102742
Idioma(s)	eng
Publicador	University of Western Australia
Palavras-Chave	#Sponsorship #Image transfer #Theory #Proposition #E1 #350204 Marketing and Market Research #720401 Marketing #1505 Marketing
Tipo	Conference Paper