Investigating consumer decision making styles in goods and services


Autoria(s): Rundle-Thiele, S.; Bennett, R.; Leo, W. W. C.
Contribuinte(s)

J. Wirtz

Data(s)

01/01/2005

Identificador

http://espace.library.uq.edu.au/view/UQ:101935

Publicador

National University of Singapore and American Marketing Association

Palavras-Chave #EX #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper