Customer to customer emotional contagion: Group vs private purchase occasions

Autoria(s): Tombs, A. G.; McColl-Kennedy, J. R.
Contribuinte(s)

J. Wirtz
Data(s)

01/01/2005
Identificador

http://espace.library.uq.edu.au/view/UQ:101931
Idioma(s)

eng
Publicador

National University of Singapore and American Marketing Association
Palavras-Chave #EX #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper
Acesso ao item digital