Investigating the role of customer affect on attitudinal loyalty in Hedonic services

Autoria(s): Ng, Sandy (Hoi Mun); Hodkinson, Christopher S.
Contribuinte(s)

J. Wirtz
Data(s)

01/01/2005
Identificador

http://espace.library.uq.edu.au/view/UQ:101930
Idioma(s)

eng
Publicador

National University of Singapore and American Marketing Association
Palavras-Chave #EX #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper
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