Customers affective responses to retail servicescapes: An exploratory study
Contribuinte(s) |
Jim Wiley Peter Thirkell |
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Data(s) |
01/01/2004
|
Identificador | |
Idioma(s) |
eng |
Publicador |
ANZMAC |
Palavras-Chave | #Servicescape #Retailing #Affective response #E1 #350204 Marketing and Market Research #720401 Marketing |
Tipo |
Conference Paper |