Customers affective responses to retail servicescapes: An exploratory study


Autoria(s): McOmish, Margaret; McColl-Kennedy, Janet R.
Contribuinte(s)

Jim Wiley

Peter Thirkell

Data(s)

01/01/2004

Identificador

http://espace.library.uq.edu.au/view/UQ:100179

Idioma(s)

eng

Publicador

ANZMAC

Palavras-Chave #Servicescape #Retailing #Affective response #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper