Gender differences in perceptions of service experiences and word of mouth


Autoria(s): Nguyen, D.; McColl-Kennedy, J. R.
Contribuinte(s)

Jim Wiley

Peter Thirkell

Data(s)

01/01/2004

Identificador

http://espace.library.uq.edu.au/view/UQ:100174/Nguyen_2004_Gender_differences_in_perceptions.pdf

http://espace.library.uq.edu.au/view/UQ:100174

Idioma(s)

eng

Publicador

ANZMAC

Palavras-Chave #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper