Industry structure in marketing strategy and brand performance

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Autoria(s): O'Cass, Aron; Weerawardena, Jay; Julian, Craig

Contribuinte(s)	Jim Wiley Peter Thirkell
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:100171
Idioma(s)	eng
Publicador	ANZMAC
Palavras-Chave	#Industry environment #Organisational learning #Innovation #Market strategy #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper